4 Easy Ways to STAND OUT on LinkedIn for Young Professionals!

Cameron Galbraith
•April 9th, 2023
DESCRIPTION
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In this video, I discuss 4 easy ways you can level up your LinkedIn game!
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As a college student or young professional, LinkedIn is an absolutely vital platform for you to not just utilize, but master, in order to connect, network, and find new job opportunities.
To truly stand out on LinkedIn, you need to optimize your profile and make valuable connections. And don’t worry, all of my tips will be easy to implement and won’t result in you looking like you’re trying to be the next Jordan Belfort. None of these even require you to post anything.
Once you have that picture, remove the background of the pic, and stick yourself onto a white background.
## 2. Create a Strong Headline
Your headline is like a mini elevator pitch that appears right below your name on your LinkedIn profile.
But this isn’t just in your profile, it also shows up when you comment on other people’s posts and when you request to connect with people. So the stakes are pretty high here.
The first part can stay true to your main focus “for example; “Finance Major at the University of Florida, or Incoming intern at XYZ”
Then the second space can be dedicated to something else you’re working on. This can be a student org, or maybe a hobby. “Dance Marathon or Personal Fitness
and b) it’s all about the SEO. Having something in your headline helps your profile come up higher when people search for it or related words.
That’s why it’s always great to include one of your involvements, or your hobbies, because then you come up sooner if that happens to be something someone is looking up!
## 3. Personalize Connection Requests
I know when I was just starting my first role out of college at KPMG, I sent a lot of connection requests to fellow incoming KPMGers. I typically would add a message to my invite saying something along the lines of congrats, what office are you in, etc. This would always lead to a conversation and helped me make some “friends” prior to even starting at the firm.
And most importantly, doing this will most likely lead to more engaged connections, which is always a great thing to have.
## 4. Engage with Your Connections
Remember earlier when I mentioned the importance of your headline when interacting with others? Well here is where that really matters.
One of the easiest ways to grow your following and gain more connections is to comment on other peoples’ posts, and to get them to comment on yours.
When you comment on a post, you are putting your name out there for all of the person’s connections.
So commenting on people’s posts not only establishes further goodwill between you and that person, but it also expands your reach outside of just your network.
I also do feel like for whatever treason there is a bit of a social contract on LinkedIn where if you comment a congratulatory message on one’s post, they will feel obligated to do the same when it is your turn to humble brag.
I gained so many connections when I posted about my new role, and that only happened because people from my network were commenting on my post, and thus sharing it, even if accidentally, with their audience, who then because of my professional profile pic, engaging headline and multitude of engaged comments on my post thought I was interesting enough to view my profile and ultimately connect with.
I’ve used each and every one of them to build out my profile and network, and it’s resulted in LinkedIn honestly being my favorite social network…
Remember, networking is a long-term game, and while it may not always be clear what will result from it in the moment, you’re never gonna regret having it. There is a reason the quote your network is your net worth is so often quoted.

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